Q-zine 1998

Combining Ray Gun-style graphic design, The Face and i-D-style photography, and a uniquely freewheeling Chinese textual style, Q-zine features abundant use of lines, ink-smudge effects, misprint aesthetics, endlessly varied fonts, decadent colors produced by processing positive film as negatives, and surreal, dream-like language. Together, these elements create a subculture publication that aligns with international trends. Some might criticize it for lacking national characteristics, but the privilege of the new generation lies in their ability to transcend the confines of ethnocentrism and directly engage with an international cultural context. The rock musicians and DJs featured in Q-zine are not the entertainment stars idolized by mainstream media, nor does the lifestyle it promotes align with the white-collar existence championed by so-called fashion magazines. Everything it discusses is filtered through a consciously intellectual lens.